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The short book is stuffed full with as much fanboy fodder as armchair advice for the budding something entrepreneur. A designer would sit in this room opening them, figuring out which unboxing experience customers would love the most. Lashinsky places almost exclusive emphasis on the years after the Steve Jobs returned to Apple as CEO in , rather than those that preceded it. This is a wise choice; nobody in could possibly be still scratching their heads wondering how the company pissed away its glory between and If you are, Wikipedia is your friend here.
So there are no stories about developing the Mac in , or the Lisa a couple of years beforehand. The launch of iMovie HD in was a great example of this. The intention was to show customers how iMovie could be used. But this expensive and tightly-produced film was scrapped just weeks before it was due to premiere at an Apple product launch. For a reader keen to gather insight into how Apple may develop without Steve Jobs, these chapters are essential reading.
Note: I bought the audiobook version , which runs for seven hours.
Book review: 'Inside Apple' by Adam Lashinsky
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