SAP CRM also helps in achieving differentiated capabilities to compete effectively and to meet long term objectives. This is a fundamental tutorial that covers the basics of SAP CRM and how to deal with its various components and sub-components. Audience This tutorial has been prepared for those professionals who wish to learn the basics as well as the refinements of SAP CRM and execute it in practice. It is also implemented for different customer interaction channels, such as Interaction Centers, Internet, and mobile for E-Commerce.

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